- AIA One Billion underscores AIA's commitment to engage, educate and inspire people across Asia to improve health and wellness while championing financial inclusion
- AIA Korea plays an important role in AIA One Billion as Korea is one of the most rapidly aging populations in Asia, and 80% of death are caused by lifestyle related diseases.
- To kickstart the program, AIA has launched a regional social media campaign inviting people to 'Join the Journey'
- Program to build on AIA's long-term strategy for sustainable community development of while setting a clear goal in line with its ambition to be a global leader in ESG
SEOUL, Feb. 22, 2022 - AIA Group Limited, including AIA Korea, today announced the launch of AIA One Billion, a bold regional plan to encourage 1 billion people to live 'Healthier, Longer, Better Lives' by 2030. As the largest pan-Asian life and health insurer, AIA is starting a movement to improve the health and wellness of individuals and help create a more sustainable future in Asia.
Current population projections show that 60 percent of the world's population of people over 65 years old will live in Asia by 2030. Amongst the 18 Asian markets AIA operates in, serving more than 38 million policy holders and 16 million group scheme members, Korea, with a population of 51 million people has one of the most rapidly aging populations. Today, approximately 15.8% of the population is over 65 years old. By 2030, 24.7% of the Korean population will be over 65 years old, compared to 12.6% overall for AIA Group markets.
Today, 80% of deaths in Korea are caused by lifestyle related diseases. Modifiable factors such as physical inactivity, poor nutrition, smoking and excess alcohol consumption have fueled the rise of non-communicable diseases such as cancer, diabetes, respiratory and heart disease as well as mental conditions and disorders.
"AIA One Billion is a call to action, not only to all Koreans, but Asian people throughout the 18 markets AIA Group operates in to live Healthier, Longer, Better Lives through active engagement," said Peter Chung, CEO of AIA Korea. "With AIA Korea's suite of products, propositions and ecosystem of partners, there is so much more we can do to prevent, protect and help people live healthier, longer, better lives. At AIA, we will continue to touch more lives, drive more positive behavioral change, be more inclusive, and deliver real, lasting solutions to improve the quality of life for all people. With AIA One Billion, we intend to reach beyond our existing customer base to all people in Korea, driving broad, sweeping, lasting behavioral change to create a healthier Asia."
Through partnerships, events, community programs and campaigns, AIA One Billion will encompass all AIA interactions with customers, employees, agents, partners and communities, with an aim to help individuals embrace healthier lifestyles. As a first step to kickstart AIA One Billion, the Group has launched a regional social media campaign inviting people to 'Join the Journey' as they participate in taking steps towards living Healthier, Longer, Better Lives.
AIA ambassadors across Asia will also support the initiative and rally communities to take action and drive positive health outcomes. In Korea, AIA will launch a local campaign utilizing AIA Korea's Brand Ambassadors, Son Heung Min and Cho So-hyun as well as AIA's Master Planners, Tele Sales Representatives, partners and staff.
AIA has the ambition to become a global leader in Environmental, Social and Governance(ESG). AIA One Billion builds on our long-term strategy to make a difference to the sustainable development of our communities and setting a clear goal in line with our ambition to be a global leader in ESG. As part of its ESG reporting, AIA will track, measure and report on progress towards the goal to engage 1 billion people by 2030 to live Healthier, Longer, Better Lives. AIA's ESG commitment to become net carbon zero by 2050 is also critically important, because Healthier, Longer, Better Lives is not just about taking action for ourselves, but also for our environment.
Find out more about AIA One Billion: aia.com/aiaonebillion