- By partnering with Son Heung Min and Cho So Hyun, AIA Korea is leveraging on AIA's longstanding partnership with Tottenham Hotspur, which started in 2013
- AIA's Korea's purpose is to help people live Healthier, Longer, Better Lives by offering next generation customer centric health, wellness and insurance propositions, which in Korea is through AIA Vitality, Korea's leading health & wellness app.
- Son Heung Min and Cho So Hyun will help amplify and bring this Purpose to life by participating in brand campaigns, employee and partner events, CSR events and sharing personal insights, experiences and tips covering health, wellness and mental well-being.
November 30, 2021 - AIA announced today that Son Heung Min and Cho So Hyun of Tottenham Hotspur Football Club ("Spurs") will become AIA Ambassadors.
Peter Chung, AIA Korea's Chief Executive, said "AIA has had a long-standing and successful global relationship with Spurs and we are thrilled to bring Son Heung Min and Cho So Hyun personally to the AIA Korea team. They are role models that Koreans look up to and are proud of, but most importantly believe and live the AIA Purpose of living Healthier, Longer, Better Lives."
Son Heung Min said, "AIA's message around promoting longer, healthier, better lives is one that resonates with my own upbringing of practicing football every day. I look forward to working with AIA Korea to share this message and inspiring people across the country to live healthier lives."
Cho So Hyun said, "As a professional female athlete, I am excited to work with AIA Korea to share my personal experience and journey in competitive sports and discussing health, wellness and a positive mindset."
As AIA Ambassadors, Son and Cho will participate in brand campaigns, CSR events and share videos, some of which will be exclusively available on AIA owned social media and the AIA Vitality App. AIA Vitality is next generation customer-centric health, wellness and insurance, powered by dynamic pricing developed through over 20 years of data and research. It applies science backed behavioural economics to empower and reward customers to know, improve, enjoy and protect their health.